![]() ![]() You can also keep your ad from showing up for certain people by excluding attributes. ![]() Once you start adding criteria for your target audience, you'll see an option to narrow your audience further by adding more criteria. Take the time to match your ad targeting to the right audience and you'll enjoy higher engagement and conversion rates. You'll start by choosing the location and language for your target audience:Īfter that, you'll be able to fine-tune your target audience using audience attributes: With LinkedIn ad campaigns, you'll be able to target the exact audience you want using audience attribute categories including: Targeting your ad campaign messaging to the right audience is vital for success. Once you've chosen an advertising objective, you'll be able to choose your target audience. Conversion: use ads for lead generation, website conversions, and job applicants.Consideration: set goals around website visits, engagement, or video views.Awareness: build brand awareness using LinkedIn ads.LinkedIn ad campaigns let you choose from three objectives: To run the most effective LinkedIn ad campaign, you need to start by deciding what you want your ad to achieve. ![]()
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